We are thrilled to announce the development of Sharp and Bright identity for new affiliate service — Apar. 

The Apar brand is engaged in the mobilization of the city. This includes services such as bicycle and car sharing, as well as taxis.

Our team embarked on the branding development for "Apar" in the year 2021. From a wealth of creative concepts, we crafted a distinctive style that was successfully implemented and unveiled in March 2022.

Leo Burnett in collaboration with "People Brand", Professional Marketing Strategy Agency have launched a brand new Service, aiming to disrupt the market with innovative technology, exceptional service, and a unique brand identity. The goal is to create a memorable and trustworthy brand that appeals to our target audience and sets us apart from existing competitors.
In frames of the project, we have developed a strong brand identity that reflects the company's values, mission, and unique selling points.

Design a comprehensive brand strategy to establish a strong presence in the market and attract customers.

Development of brand assets including logo, Identity, color palette, typography, and visual elements that convey the brand's personality and resonate with the target audience.

The brand idea is to demonstrate the quality and comfort of digital service connection with consumers through communication. We gained all requirements and developed absolutely unique logo and communication style which answer to all requests and expectations about this brand. This logo is simple, modern, memorable, dynamic and also have creative way of connection with people via speech bubble. Speech bubble reveals the main idea of brand - simplicity and easy understandable for everyone, be in touch with drivers, with team support, with everyone inside of application. Also logo looks great in all advertising media: POSM, Auto, Digital.