Who is Leo?

Who is Leo?

Leo Burnett (October 21 1891 - June 7 1971) was an American advertising executive and the founder of the Leo Burnett Company, Inc., also known as Leo Burnett Worldwide. 

Our Philosophy: HumanKind

Our Philosophy: HumanKind

Creativity has the power to transform human behaviour.

Leo Burnett System of a Creativity: 7+ HumanKind GPC Scale

Leo Burnett System of a Creativity: 7+ HumanKind GPC Scale

7+ GPC Scale is an internal evaluation system which leads every Leo Burnett office to a higher level of creativity.

Company symbols

Company symbols

We are proud to have a strong internal culture and network which is the tangible representations of our brand and elements of the identity.  

“When to Take My Name off the Door"

“When to Take My Name off the Door"

On the day when Leo Burnett formally retired as the head of his company at the age of 76, his valedictory address to his employees was a remarkable one.

Leo Burnett, The Man Behind the Legend

Leo Burnett, The Man Behind the Legend

In his wake, Leo left one of the world’s largest and most respected advertising agencies, with nearly 9,000 intensely loyal employees, and an influence on the advertising industry which would never fade.