Trade Mark Leo Burnett has developed the identity for Black Lounge.
Black Lounge Logo - is a monogram of the name of the venue in the style of minimalism. The logo idea was born from the name and brought the idea to portray the character as a black square. A precise construction makes it a striking and easily recognizable as the famous painting by Kazimir Malevich "Black square". Black symbolizes restraint, refinement, and elegance. This color is not unambiguous and is also associated with boldness and rebelliousness. In its simplest form. the logo resembles an image of duality and at the same time the monogram ''B''. The concept of new Lounge is based on applying Black color to the interior. The logo of Black Lounge consists of two colors: black and white. It identifies the classic and modest concept of Black Lounge. In the interior of the Black Lounge, every detail fulfills its function, creating an unrivaled style! The light and cozy atmosphere of the lounge brings guests to the world of black. The format of this establishment is fundamentally different from the places you are accustomed to. Here you can spend an unforgettable time with a big and noisy company or just relax in specially equipped VIP-rooms. Particular attention is drawn to the interior of the club. You will be amazed by the imagination of the designers who created the unique atmosphere of the hall and each separate room!
Branding by Trade Mark Leo Burnett
Interior and concept design by JY Studio