Pepsi Taste Challenge National Promo

Pepsi taste challenge became one of the most important and biggest national BTL promotion campaign of 2018 in Azerbaijan. A traditional taste challenge campaign for Pepsi was held first time in Azerbaijan. The participants were invited to taste 2 Colas and choose the one they love the most. A massive tasting campaign took place in the number of venues and regions of Azerbaijan, welcoming thousands of participants to take part in this challenging and memorable event. The cross-channel communication was focused on the invitation of people to participate in this campaign and as a result, we had 27 thousand unique participants registered. 54% of people have chosen Pepsi as their favorite drink. A part of that there was a significant increase in sales to up to 30% in comparison to the previous year.