Leo Burnett's Cannes Predictions 2017

Leo Burnett Unveils 2017 Cannes Lions Predictions
Top 25 Cannes hopefuls reflect new partnerships, increased collaboration driving the industry.

Leo Burnett Worldwide has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity, the most prestigious global awards show for agencies and marketers alike. The festival will be held in Cannes, France, from June 17 to 24. 

The annual Leo Burnett Cannes Predictions has a track record of nearly 85 percent accuracy in forecasting campaigns with a strong likelihood of winning a coveted Lion. The list was curated by Mark Tutssel, Leo Burnett Worldwide’s global chief creative officer and Publicis Communications’ creative chairman. Tutssel has served as a Cannes Lions jury president four times.

See below the list: 

Client: GATORADE
Work: “Serena Williams’ Match Point”
Agency: TBWA/Chiat Day (Los Angeles, USA)

Client: BURGER KING
Work: “Burning Stores”
Agency: David (Miami, USA)

Client: CHANNEL 4 PARALYMPICS
Work: “We’re The Superhumans”
Agency: 4Creative (London, UK)

Client: DONATE LIFE
Work: “The World’s Biggest Asshole”
Agency: The Martin Agency (Richmond, USA)

Client: IKEA
Work: “Cook This Page: The IKEA Parchment Recipe”
Agency: Leo Burnett (Toronto, CANADA)

Client: STATE STREET GLOBAL ADVISORS
Work: “Fearless Girl”
Agency: McCann (New York, USA)

Client: H&M
Work: “Come Together”
Agency: Adam&EveDDB (London, UK)

Client: TRANSPORT ACCIDENT COMMISSION (VICTORIA)
Work: “Meet Graham”
Agency: Clemenger BBDO (Melbourne, AUSTRALIA)

Client: SAMSUNG
Work: “The Ostrich”
Agency: Leo Burnett (Chicago, USA)

Client: NIKE
Work: “Nike Unlimited Stadium”
Agency: BBH (Singapore, SINGAPORE)

Client: SANDY HOOK PROMISE
Work: “Evan”
Agency: BBDO (New York, USA)

Client: NIKE
Work: “Time is Precious”
Agency: Wieden+Kennedy (Portland, USA)

Client: OLD SPICE
Work: “Smell ‘Em Who’s Boss”
Agency: Wieden+Kennedy (Portland, USA)

Client: GEICO
Work: “Condensed Ads”
Agency: The Martin Agency (Richmond, USA)

Client: MEXICO TOURISM
Work: “Tequila Cloud”
Agency: Lapiz (Chicago, USA)

Client: SPANISH LOTTERY
Work: “December 21st”
Agency: Leo Burnett (Madrid, SPAIN)

Client: COCA-COLA
Work: “The Line-up Song”
Agency: FP7 (Cairo, EYGPT)

Client: APPLE
Work: “Stroll”
Agency: TBWA/Media Arts Lab (USA)

Client: JOHN LEWIS
Work: “Buster The Boxer”
Agency: Adam&EveDDB (London, UK)

Client: TOURISM IRELAND
Work: “Doors of Thrones”
Agency: Publicis (London, UK)

Client: SONY INTERACTIVE ENTERTAINMENT
Work: “Gravity Cat”
Agency: Hakuhodo Inc. (Tokyo, JAPAN)

Client: AMNESTY INTERNATIONAL
Work: “The Refugee Nation”
Agency: Ogilvy & Mather (New York, USA)

Client: KENZO
Work: “My Mutant Brain”
Agency: Framework (London, UK)

Client: ADDICT AIDE
Work: “Like My Addiction”
Agency: BETC (Paris, FRANCE)

Client: SAMSUNG
Work: “Pocket Patrol”
Agency: Leo Burnett (Sydney, AUSTRALIA)

Source: 
http://leoburnett.com/articles/news/articles/news/leo-burnett-unveils-2017-cannes-lions-predictions  
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