One more project to be placed in the Hall of Fame of Leo Burnett Azerbaijan Portfolio. Umico is the biggest Loyalty and Cash-back operators in Azerbaijan. It's always very exciting to start something new for the first time in Azerbaijan Leo Burnett Azerbaijan group together with Umico. For the first time in Azerbaijan, we have launched the national cross-channel lottery campaign. All Umico users got a chance to get extended benefits and cash backs from each of their purchases and got the chance to choose the desired prize among the enormous list of 660 special prizes and fabulous Jeep Renegade.
Strong BTL and promo activation together with Digital support and influencer marketing including numerous giveaways brought us to outstanding results and even more mesmerizing amounts of 5+ mln turnover.
This is a bright demonstration of how today's technologies can benefit consumers, engage them, and change the way consumer behavior.