Pepsi Novruz 2022

The Novruz is the Main Azerbaijan Celebration holiday. Leo Burnett Azerbaijan together with Scope Production have developed a bespoke Creative concept and promotion to celebrate the importance of this national warm and family holiday by adopting the motto "Gecə gündüz tən olur, Pepsi ilə tam olur!" into direct Humankind full-scale communication.  

Cast: 
Brand: Pepsi Azerbaijan
Client: Mars Overseas 
Agency: Leo Burnett Azerbaijan
Production: Scope Production
Director: Ali Musazadeh