Huawei Biggest Phone
While the Huawei's products and services are available in more than 170 countries and are used by a third of the world's population, it had a brand recognition problem locally, in Azerbaijan. Local consumers had little knowledge of the brand and associated it with the poor quality mobile devices.
Our solution was to capitalize on the Huawei's 20 years of expertise in the telecom industry and its dedication to delivering the latest technological advances to consumers around the world. We have used the Huawei’s own motto - Building A Better Connected World – and turned it into the large scale integrated campaign with the climactic BTL advertising. We have designed the biggest, fully functional Huawei phone ever built (Photos, Social Networks, calls, etc.). Only real difference was its size since ours was 125 times bigger than a regular one.
The campaign went viral both in the social media and the BTL sites. 1 month of activities with more than 2.5 million audience coverage led to the significant boost in sales and the upsurge of brand’s prestige.
The Huawei Biggest phone, even made it into the Guinness Book of Records as the “Biggest Phone Attempt”.