The Demir Bank, one of the major banks in Azerbaijan, enjoys a large network of branches and its trustworthy public image. Having the successful development and launch of the Demir Bank’s corporate website under our belt, we moved to the integrated campaign for launching the Phoenix Card, a financing banking product.
The card is a banking product, combining several independent ones: a credit card, a deposit card, a bonus card, a financing card, etc. A product’s mascot, a friendly bird Phoenix, always rushing to the rescue, was developed for the promotional purposes. Our team rendered a full range of services from the development of key visuals and TVC up to the development of Phoenix Card’s promo website.