Bank BTB - Trust & Earn Campaign
As the recent economic downturn of the national economy, especially in the banking sector, led to a significant decrease in deposits, the BTB Bank invited us to develop a creative concept for its new deposit campaign.
Our mission was to develop a creative campaign to overcome public’s pessimistic outlook for the economy and restore trust in the banking system by attracting deposits in the national currency to the BTB Bank.
Our solution was to develop “Güvən, Qazan” (“Trust and Earn”) campaign using Atlas as a symbol of trustworthiness and monumentalism. We have installed the 3D statue of Atlas in one of the biggest malls of Baku. After a week, we have installed the second Atlas, a live one this time, to convey the vivacity and humaneness of the Bank. The campaign went viral, photos and videos momentarily spread via the social networks. As a result, we have reached to 1.5 million people and attracted more than AZN 5 million in deposits.