Leo Burnett Worldwide Opens A New Affiliate Agency in Azerbaijan – Trade Mark Leo Burnett

The opening ceremony of the world famous advertising agency "Leo Burnett Worldwide" in Azerbaijan


Leo Burnett Worldwide continues to expand its activities in Eastern Europe and opens an affiliate agency in Azerbaijan.


Baku, Azerbaijan. 14 April 2015 – Leo Burnett Eastern Europe officially announces the opening of an affiliate agency Trade Mark Leo Burnett in Azerbaijan.

The new Leo Burnett branch was developed from the Trade Mark agency team who has been successfully operating on the local market over the years. The agency has a wide array of both global and local clients, including Samsung, Azpetrol, AGBank, European Bank, Alhokair, Hertz, Lactalis Groupe, State Oil Fund of Republic of Azerbaijan and such. In 2014, Trade Mark was ranked as the 1st creative advertising agency in Azerbaijan according to the Creative Advertising Rating of Central Asia (Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, Azerbaijan).

The primary goal for Trade Mark Leo Burnett is to ingrain the operational excellence of Leo Burnett Worldwide and the agency’s Humankind philosophy.

Trade Mark Leo Burnett becomes part of Leo Burnett Eastern Europe, reporting to Vladimir Tkachev, Chairman & CEO Leo Burnett Eastern Europe. Abbas Fatullayev, who has been in advertising industry since 2005, is appointed the general director of the agency. 

Vladimir Tkachev, Chairman & CEO Leo Burnett Eastern Europe,commented on the Trade Mark Leo Burnett inauguration: “Nowadays Azerbaijan is one of fast-growing economies. We saw its tremendous potential, and have looked after it for several years sizing up the market and negotiating with prospective partners. We see that now it is an opportune moment for the opening. On the one hand, Azerbaijani internal market is already a great fit to the top international creativity standards. On the other hand, there’s big and ambitious business emerging in Azerbaijan, striving to build brands not only locally, but on a global scale. We’re happy to support them on both”. 

Araz Naghibeyli, Founder Trade Mark Leo Burnett: “To establish Leo Burnett branch in Azerbaijan was our greatest dream since we first stepped into the advertising industry. And the dream came true. A well-defined development strategy and brave projects made our way through rigorous selection and helped us become representatives of such celebrated and influential agency. Yet, the key to success is our effective team, formed by highly experienced and creative professionals. In advertising, as in all creative industries, everything depends upon individuals and their creative minds. These people shape ideas that underpin our business activity and encourage development of Azerbaijan’s advertising culture”

Abbas Fatullayev, General Director Trade Mark Leo Burnett: “We are excited to become part of legendary Leo Burnett network, which opening was such a long-awaited accomplishment. With our commitment to deliver our clients the best creative service available in Azerbaijan, now we feel up to meet the international creativity standards. We do believe in the power of creativity and we are constantly reaching for the stars. This passion, we hope, will lead us and our clients to the success”.

From left to right: Araz Nahibayli, Vladimir Tkachev, Abbas Fatullayev

Leo Burnett Worldwide believes in using creativity to drive dynamic business change for its clients. Through a HumanKind approach to marketing, the agency puts a brand’s purpose at the center of communications to transform human behavior. Part of the Publicis Groupe, Leo Burnett Worldwide is one of the world’s largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world’s most valued brands including Coca-Cola, Fiat, Kellogg’s, Kraft, McDonald’s, Nintendo, P&G, Samsung and Tata among others. For the past six years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report and was named an Agency to Watch on Advertising Age's 2015 A-List. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. To learn more about Leo Burnett Worldwide and its rich, nearly 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.