Uniconf Novruz Campaign
UNICONF — is the largest confectionery Holding in Eastern Europe and the leader on the Russian confectionery market. The history of sweets of enterprise began in the capital of Russia since 1804. Having in portfolio major brands like “Red October”, “Babayevsky” and “Rot Front” United Confectioneries has established a significant market share in Azerbaijan.
This year we have managed one of the biggest spring campaigns of United Confectioneries incorporated with Bravo Supermarket chain for Novruz celebrations, including integrated BTL and Digital activation with the number of prizes, incentives, and fun and as a sequence — an unbelievable fourfold sales increase with more than 40K participants involved.